LOL. But seriously I don't think the analogy is too appropriate here.
A customer walking into a shop is not like a student sitting for a test!
Answering questions - correctly! - and providing advice are part of the customer service one can legitimately hope for. That is precisely a key advantage 'brick-and-mortar' stores can boast over internet stores... (esp to justify higher prices!)
Moreover, one can only be 'tested' on a subject that was taught / learned before. But, it's not like the shop briefed, let alone "lectured", the customer beforehand and then proceeds to check his/her understanding, etc.



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