ABM no longer an IMC?

SaudiMac · 26th October 2008, 21:33

when visiting Apple Authorised Distributor in Middle East - Apple (why is it different from IMC Reference ?) I noticed the title mentions ABM as a distributor, the old web site mentions it as an IMC...

anyone have more information?

Magnus · 27th October 2008, 05:41

They've announced their first corporate identity and Apple is changing what they call these distributors. ABM has also stopped using the appleme.ae email addresses apparently, opting for @abmme.com and their web site (not corporate though, that is still missing) is Apple Authorised Distributor in Middle East - Apple.

hanzo · 27th October 2008, 20:58

And now I know who ABM is.

SaudiMac · 27th October 2008, 23:59

interesting ...

Apple Middle East or is it hoping for too much ?

Magnus · 28th October 2008, 06:36

Quote:

Originally Posted by SaudiMac

interesting ...

Apple Middle East or is it hoping for too much ?

There were all kinds of rumors flying around at GITEX and that's certainly one of them. Personally I don't think that's what's happening. Apple is reorganizing their IMC concept and making some changes in the way it works, I assume, but the big picture as far as our region is concerned will not change much, I think.

Appleholic · 28th October 2008, 11:21

Okay, after seeing ABM in GITEX with no Apple Logo... i was very disapointed... i cant believe a Company as ABM, being the "Apple Store" of the Middle East doesnt have even rights to put the Apple logo anymore on GITEX.. i was very disapointed... oooo well i am sure Apple has something up its sleaves... they will be coming down to the Middle East sooner than u think and they will take over :P hahahahah... i have my fingers crossed... iStyle is doing so well, better than ever, but i still feel like Apple must come down to the resque... and i have all confedence that it will... trust me Apple will not leave the Middle East Market un touched... they know they will be getting in a lot of extra cash from this part of the town...

medopal · 28th October 2008, 15:31

Quote:

Originally Posted by Appleholic

they will be coming down to the Middle East sooner than u think and they will take over :P hahahaha

Amen!!

26th October 2008, 21:33	#1 (permalink)
SaudiMac Senior Member Join Date: Aug 2006 Location: Riyadh, Saudi Arabia Posts: 254	ABM no longer an IMC? when visiting Apple Authorised Distributor in Middle East - Apple (why is it different from IMC Reference ?) I noticed the title mentions ABM as a distributor, the old web site mentions it as an IMC... anyone have more information?

27th October 2008, 05:41	#2 (permalink)
Magnus Administrator Join Date: Apr 2006 Location: Dubai Posts: 8,539	They've announced their first corporate identity and Apple is changing what they call these distributors. ABM has also stopped using the appleme.ae email addresses apparently, opting for @abmme.com and their web site (not corporate though, that is still missing) is Apple Authorised Distributor in Middle East - Apple. Last edited by Magnus : 27th October 2008 at 05:44.

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27th October 2008, 20:58	#3 (permalink)
hanzo Senior Member Join Date: Sep 2007 Location: Abu Dhabi Posts: 181	And now I know who ABM is.

27th October 2008, 23:59	#4 (permalink)
SaudiMac Senior Member Join Date: Aug 2006 Location: Riyadh, Saudi Arabia Posts: 254	interesting ... Apple Middle East or is it hoping for too much ?

28th October 2008, 11:21	#6 (permalink)
Appleholic Senior Member Join Date: Aug 2006 Location: Abu Dhabi Posts: 1,412	Okay, after seeing ABM in GITEX with no Apple Logo... i was very disapointed... i cant believe a Company as ABM, being the "Apple Store" of the Middle East doesnt have even rights to put the Apple logo anymore on GITEX.. i was very disapointed... oooo well i am sure Apple has something up its sleaves... they will be coming down to the Middle East sooner than u think and they will take over :P hahahahah... i have my fingers crossed... iStyle is doing so well, better than ever, but i still feel like Apple must come down to the resque... and i have all confedence that it will... trust me Apple will not leave the Middle East Market un touched... they know they will be getting in a lot of extra cash from this part of the town...