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Old 26th October 2008, 21:33   #1 (permalink)
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Question ABM no longer an IMC?

when visiting Apple Authorised Distributor in Middle East - Apple (why is it different from IMC Reference ?) I noticed the title mentions ABM as a distributor, the old web site mentions it as an IMC...

anyone have more information?


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Old 27th October 2008, 05:41   #2 (permalink)
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They've announced their first corporate identity and Apple is changing what they call these distributors. ABM has also stopped using the appleme.ae email addresses apparently, opting for @abmme.com and their web site (not corporate though, that is still missing) is Apple Authorised Distributor in Middle East - Apple.

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Old 27th October 2008, 20:58   #3 (permalink)
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And now I know who ABM is.
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Old 27th October 2008, 23:59   #4 (permalink)
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interesting ...
Apple Middle East or is it hoping for too much ?
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Old 28th October 2008, 06:36   #5 (permalink)
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Quote:
Originally Posted by SaudiMac View Post
interesting ...
Apple Middle East or is it hoping for too much ?
There were all kinds of rumors flying around at GITEX and that's certainly one of them. Personally I don't think that's what's happening. Apple is reorganizing their IMC concept and making some changes in the way it works, I assume, but the big picture as far as our region is concerned will not change much, I think.
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Old 28th October 2008, 11:21   #6 (permalink)
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Okay, after seeing ABM in GITEX with no Apple Logo... i was very disapointed... i cant believe a Company as ABM, being the "Apple Store" of the Middle East doesnt have even rights to put the Apple logo anymore on GITEX.. i was very disapointed... oooo well i am sure Apple has something up its sleaves... they will be coming down to the Middle East sooner than u think and they will take over :P hahahahah... i have my fingers crossed... iStyle is doing so well, better than ever, but i still feel like Apple must come down to the resque... and i have all confedence that it will... trust me Apple will not leave the Middle East Market un touched... they know they will be getting in a lot of extra cash from this part of the town...
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Old 28th October 2008, 15:31   #7 (permalink)
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Quote:
Originally Posted by Appleholic View Post
they will be coming down to the Middle East sooner than u think and they will take over :P hahahaha
Amen!!
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