ABM no longer an IMC?

[SaudiMac]

when visiting Apple Authorised Distributor in Middle East - Apple (why is it different from IMC Reference ?) I noticed the title mentions ABM as a distributor, the old web site mentions it as an IMC...

anyone have more information?

[Magnus]

They've announced their first corporate identity and Apple is changing what they call these distributors. ABM has also stopped using the appleme.ae email addresses apparently, opting for @abmme.com and their web site (not corporate though, that is still missing) is Apple Authorised Distributor in Middle East - Apple.

[hanzo]

And now I know who ABM is.

[SaudiMac]

interesting ...
Apple Middle East or is it hoping for too much ?

[Magnus]

interesting ...
Apple Middle East or is it hoping for too much ?

There were all kinds of rumors flying around at GITEX and that's certainly one of them. Personally I don't think that's what's happening. Apple is reorganizing their IMC concept and making some changes in the way it works, I assume, but the big picture as far as our region is concerned will not change much, I think.

[Appleholic]

Okay, after seeing ABM in GITEX with no Apple Logo... i was very disapointed... i cant believe a Company as ABM, being the "Apple Store" of the Middle East doesnt have even rights to put the Apple logo anymore on GITEX.. i was very disapointed... oooo well i am sure Apple has something up its sleaves... they will be coming down to the Middle East sooner than u think and they will take over :P hahahahah... i have my fingers crossed... iStyle is doing so well, better than ever, but i still feel like Apple must come down to the resque... and i have all confedence that it will... trust me Apple will not leave the Middle East Market un touched... they know they will be getting in a lot of extra cash from this part of the town...

[medopal]

they will be coming down to the Middle East sooner than u think and they will take over :P hahahaha

Amen!!

[gwwright]

Hi everyone,

I am a university student in Dubai, currently producing a report on apples international expansion strategies here in the Middle East. As I understand it, ABM is the sole distributor for Apple in the Middle East (or at least the UAE), naturally, Apple does not have their own presence then? Will this remain constant, or will Apple set up shop and look to integrate their international operations?

regards,

Gareth

[Magnus]

Hi everyone,

I am a university student in Dubai, currently producing a report on apples international expansion strategies here in the Middle East. As I understand it, ABM is the sole distributor for Apple in the Middle East (or at least the UAE), naturally, Apple does not have their own presence then? Will this remain constant, or will Apple set up shop and look to integrate their international operations?

regards,

Gareth

Yes, ABM is sole distributor.

Whether Apple will or not I think no one knows, except someone in Cupertino. I'm sure they're monitoring the situation closely and if they deem the market interesting enough then they'll move in.

[SaudiMac]

Yes, ABM is sole distributor.

Whether Apple will or not I think no one knows, except someone in Cupertino. I'm sure they're monitoring the situation closely and if they deem the market interesting enough then they'll move in.

in Saudi Arabia I know that itechia, globalstore and possibly "technology bridge" are importing their own macs from distributors in the US and other places.