It is interesting to know that the new CEO of Fiat Group, Sergio Marchionne, uses a Mac laptop (The article did not mention if it was a Macbook or a MBP) at office and admires Apple and talks about nurturing the Fiat brand the way Steve job nurtures the Apple brand.
To quote Sergio from the article "I grew up in North America, and I remember when Apple started. How much care Steve takes in nurturing their place in the market is just phenomenal. We need to learn that."
Also Luca De Meo, head of Fiat brand calls Apple a 'smiling' brand. "When you walk into a computer store, the first thing you want to touch and look at is the Mac".
It is ironical that Ferrari, part of the Fiat stable has agreed to a tie up with Acer for a line of notebooks.
20th May 2007, 00:24
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