Intel, since Apple switched to their processors, is now firmly a key player that any Mac user has to keep track of. They have a page up about the Apple TV which among other things say:
Intel has combined innovative technologies to create the right ingredient to meet the needs of this ground-breaking device. "Apple TV shows the best of the two companies—Apple’s innovation and vision, using Intel’s technology. Consumers get the best from this powerful combination" said Deborah Conrad, Intel vice president and director of Team Apple.