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Old 8th August 2007, 17:38   #1 (permalink)
Magnus
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shuffle July 2007 content

A word from the editor
WWDC in the shadow of iPhone
by Magnus

By the time you read this, WWDC has been over for almost a month, and Steve Jobs’ keynote has started to fade in our memories. Especially since, as a keynote, it was quite forgettable. It’s not often I feel like “this is boring” when I watch an Apple keynote but this time I did. My first reaction was this is nothing new, but later I got thinking about some of the things and felt a bit better about everything. A big problem was that the whole business of the iPhone’s then upcoming launch loomed large over the keynote. And even though a part of the keynote was about the iPhone, or more correctly how developers could put together their applications for the mobile device, everyone was anticipating the launch. That meant, I think, that Jobs would have had to come up with something really spectacular, something on the same scale as the iPhone announcement, and that was not going to happen. Leave aside that we didn’t really learn that much new about Leopard for a second, that there was no new iMacs or other computers, and give Apple a break. But when it comes to Leopard I think many of us expected something more and something new. All we got was a new Finder, a somewhat new interface, and of course Safari for Windows. And that last piece is arguably the biggest, and most important announcement, I think. But it’s not something that the average user gets excited about, but this was WWDC after all. With Safari on Windows, and what they revealed about application development for the iPhone, Apple is setting the stage for something exciting, I’m sure. And it’s probably bigger and better than what we can even dream of today. So let’s give Apple a break over the WWDC keynote, and look forward to the next event.


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